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4 Leadership Fundamentals That Every Entrepreneur Should Know

4 Leadership Fundamentals That Every Entrepreneur Should Know

By Jeff Boss

In the SEAL Teams, there were fundamentals we practiced on a daily, weekly or quarterly basis: shooting, jumping out of perfectly good airplanes, small-unit tactics, looking good in Speedos (that’s a joke — the Speedos part, at least). When there are tangible items to focus on, it’s easy to put a plan together and design the accompanying strategies to realize success.

However, with the intangible factors of relationship dynamics, navigating organizational politics and building influence, the likelihood of having a step-by-step process that garners a “W” (that’s acronym speak for “win”) is less likely. Actually, it’s not so much the plan but having the right plan that achieves your intended efforts.

Communicating effectively and managing people is extremely difficult to learn, let alone apply, so add this section to your startup plan: leadership fundamentals. As you go through your business plan and begin to envision the various stages of development and resources necessary to scale, consider also how your leadership style will have to adapt as well. What works for a five-person startup is different than a 100-person company or a 10,000-employee organization.

However, there are fundamentals that every leader should know, no matter how large or small the organization he or she commands. Here are four fundamentals of leadership every entrepreneur should know:

1. Leaders make decisions.

Leaders need to make tough calls and operate in that obscure spacewhere there’s just enough information to be dangerous but not enough to be effective. Prefer to hold off on making a decision? Congratulations, you just made one — the choice to not make a decision is still a decision.

2. Leaders are consistent.

How leaders show up is everything. If you arrive to work grumpy, people will think the CEO has a bone to pick. Be terse in your conversations and you come across as rude or impatient. Fail to smile and quickly turn into that social hand grenade you never wanted to be. Consistency builds trust in thoughts, actions and intentions. Choose how you want to show up.

3. Leaders create value.

The leadership style you choose to implement is the vehicle that moves the needle between “valuable” and “utterly useless.” That style may be autocratic, democratic, directive or coach-like, and each one is dependent upon the personalities and situational factors involved. How you communicate that style, though, is everything. Speaking of which …

4. Leaders communicate.

The words you choose to use (or avoid), the tone, how you hold yourself (think posture), the verbal confirmations of “uh huh” you give to someone when they’re talking that indicate you’re listening, they all comprise the effectiveness of communication that instills the aforementioned value. More than anything though, leaders ensure that the message sent is the message received, since anything less would be ineffective. That’s not why leaders get paid the big bucks.

Where’s authenticity in this list, you ask? It’s under communication. Want to foster greater innovation? Look at the communication and decision-making processes established by the leader. Looking for new behaviors to idolize? You’ll find them when your fearless leaders shows up — hopefully. Oh, and that thing called trust? That’s where consistency comes in.

How will you practice the fundamentals today?

Source Entrepreneur


Seth Godin

“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.”

-Seth Godin

7 Million-Dollar Habits of the Super Successful

7 Million-Dollar Habits of the Super Successful

By Joel Brown

Do you remember the first time self development became important to you?

I do. I was 7 years old and I was in love with basketball. My mother had bought me a book called Rare Air, the autobiography of Michael Jordan.

Through this book, Michael Jordan brought me into his world. He shared stories of what inspired him, the emotions he felt, how he handled the failures and rejections and how he discovered his passion.

I was absolutely blown away and fired up after reading his book. It felt like my childhood hero was right there with me, teaching me about the importance of working on yourself and becoming the best you can possibly be.

I read this book every morning before school to be highly motivated for the day ahead.

Once that book was finished, I continued to read other books like 20 Ways to Make Pocket Money and Rich Dad, Poor Dad. As I made this motivation session part of my morning ritual, I noticed my belief, confidence and passion skyrocket.

I wanted to be just like these high achievers so I started waking up early, setting my goals and learning as much as I could about new skills and life each day. Little did I know that I was hard-wiring a series of positive unconscious actions that eventually led me to a life of multiple successes: Hosting radio shows, signing record deals, promotions to higher paying salaries, training with world-class experts, meetings with my idols, creating one of the top self-development websites in the world, being offered millions of dollars for my business and being featuring on the cover of magazines.

I became infatuated with the idea of growing and evolving as an individual so much so that over the past four years I’ve committed to interviewing hundreds of entrepreneurs, authors, celebrities, coaches and multimillionaires to find out what separates the super achievers from your every day “Average Joe.”

What I’ve come to discover is that a good 90 percent of the interviewe’s credit their success to the persisting energy bolts of action that we call “habits.”

So being the curious cat that I am, I decided to go a little deeper and squeeze the juice out of this new discovery.

I started asking each high achiever what their daily habits are that keep them on top. I then averaged their answers out to break it down into these 7 million-dollar habits:

Habit 1: Write Your “To-Do List,” The Night Before

The high achievers would write their to-do’s every evening before dinner or bed so they were prepared for the following day.

Prioritizing your “To-Do” list is the key to productivity success.

Action step: The super-successful make it a habit of numbering their to-do lists and you can do this, too, by simply ordering the “Most Important” first, placing a BIG Number 1 or a Star next to the activity, marking the importance of getting the task done first thing in the morning.

They then follow with the rest of the numbers, based on importance as they work their way down the list.

Habit 2: The Mind, Body & Soul

Ninety percent of the super-successful practice some form of physical concentration time or health focused activity at some point in their day.

Meditation seems to be a popular habit on the rise between the highly successful.

I was speaking to Deepak Chopra a few days ago and he was explaining to me why meditation is so important. He said that meditation increases the amount of rest you would normally achieve through sleep and is almost twice as effective as taking a nap.

Action step: Here are some of the most common practices listed below:

05 – 10 Minutes* – Breathing Exercises
15 – 20 Minutes* – Meditation
20 – 30 Minutes* – Eating Healthy
20 – 60 Minutes* – Exercise (The Gym, Skipping, Running, Swimming, Cycling, Yoga)

*Time on average

Related: 5 Lessons on Being Wrong

Habit 3: Goal-Setting and Visualization

Ninety-five percent of the successful achievers I have interviewed practice writing down their goals, plans, or vision for success on a regular basis.

They usually practice this first thing in the morning to set their intentions and to prime their mental state to prepare them for a day of challenges on the road to success.

Multi-millionaire entrepreneur Grant Cardone even mentioned to me that he writes his 10X goals out multiple times during the day to stay focused on the massive outcomes he desires.

Action step: Deepak Chopra told me to keep in mind when you are setting your goals to:

– Stretch for more than you can reach.

– Make everything measurable.

– Get agreements from your team and supporters.

– Record your progress.

– And set time limits.

Habit 4: Gratitude and Positive Self Talk

Being grateful and focusing on the positive seems to be a common priority in the lives of the highly successful.

Something truly amazing that the best-selling author and neuroscientist Joe Dispenza shared with me is:

“If you’re saying affirmations like, ‘I am abundant, I am wonderful, I am unstoppable,’ but your emotional state is in fear, then your body is in opposition.

Thoughts are the language of the brain and feelings are the language of the body. Those thoughts will bounce off because they aren’t equal to the emotions of fear.

If a person feels gratitude, and has practiced it over and over authentically and they say affirmations like, ‘I am wonderful, I am incredible, I am unstoppable’ and so on… and it aligns with their autonomic nervous system then this is where the real power comes into play.”

Gratitudes are powerful, and a lot of people nowadays are catching on to this.

Actions step: Practice three gratitudes a day between you and a friend or partner, or just by yourself. Whatever helps you to stick to this positive habit.

But….here’s the key with sharing your gratitudes: You must justify why you are grateful, this strengthens the affect. So when you say your gratitude, do it this way: “I am grateful for having my partner in my life because, he/she always supports me and encourages me to follow my dreams no matter what.” This reminds you why and has a deeper affect in you than just a surface level statement.

Related: 5 Triggers That Make New Habits Stick

Habit 5: Self Development

The super-successful focus heavily on learning new skills, reading practical books and listening or watching podcasts, interviews and informational courses.

During a conversation with the best selling author and leadership coach Simon Sinek, he said:

“My work is never complete, we wake up with a hunger to learn, and no one is ever truly an expert. Anyone who says, ‘I’m an expert at anything’ has closed their mind to the idea that they might not know everything.

There’s always more to learn. I’ve never considered myself an expert. I’m always a student of leadership. All the work is imperfect and all the learning is continuous.”

Action Step: If you can read 20 full pages a day, or even listen to an hour-long audio/podcast, that roughly equals more than 36+ books a year of new knowledge. Wow! (I learned that one from entrepreneur and habits coach James Clear.)

Habit 6: Networking

The high achievers know and live by the saying, “Your network determines your net worth.”

So they make it a habit to work on building new bridges, collaborating, helping others, attending social events, getting back to people and being a man (or woman) of their word.

Action Step: Make it a habit to meet at least one new person a day or making one follow up/catch up a day.

Habit 7: Meetings and Accountability Sessions

Last, but not least, the seventh habit that was highly practiced by the uber successful was holding accountability calls each week and/or a coffee catch up with a mentor or business partner to hold each other accountable.

Action Step: Find someone who is on a similar level to you in life and make a commitment between you and your accountability partner to hold a catch-up call or meeting once a week to share your achievements, struggles, new goals and what you have learned from the previous week.

This is a great way to stay motivated, knowing that you will have to come clean to your accountability buddy if you haven’t been sticking to your goals and habits.

As you can see there isn’t just one key habit that plays it’s part in the life of a successful high achiever. Many daily actions are in play.

If you are new to these habits then I would recommend starting with two to three habits and making them easy, short sessions so you don’t shock yourself out of the commitment. Just know: Naturally this will feel uncomfortable to you until you can solidify it as a hard wired habit in your unconscious.

The key is to commit to at least two to three months of continuous implementation as your body adjusts to the new life you are creating and the habits you are conditioning.

Enjoy the process and make sure you throw in some fun habits, that focus on your mind body and soul also as balance is key to staying sane during this process.

Source: Entrepreneur


“The myth of the entrepreneur who goes into a garage and pops out two years later with a $1 billion company is just that: a myth. You need a community.” – Matthew Porter

7 Surprising Habits That Will Turn You Into a CEO

7 Surprising Habits That Will Turn You Into a CEO
By Peter Cohan
If you want to become a CEO, nobody but you can make it happen.

After interviewing over 300 CEOs in the four years since I started work on my book,Hungry Start-up Strategy, I know that CEOs do things differently than other people.

If you practice seven surprising habits they have been cultivating for years, you can turn yourself into a CEO.

1. Get your head above the weeds

If you work for someone else, there is a good chance that you have been given a specific task to accomplish.

But you’ll never become CEO if you think you’ll be promoted just for doing the task at hand. To be sure, it’s important for others to know that you can be depended on to do what is needed.

But those who become CEOs invest more time to understand the organization’s deeper reason for being, figure out a new initiative it will need to do to realize that purpose, and let those with power know that they want to be in charge of making it happen.

2. Create and cultivate culture

One of the most important jobs of a CEO is to create and cultivate a company’s culture.

If you want to become a CEO, you must understand how to do that. So ask yourself: What kinds of people get ahead here? What behaviors lead others to get booted out? Do those values help or hinder the company’s growth? Are the company’s stated purpose and performance measurement systems consistent with those values?

If you hope to run a company, you ought to be able to see what your current employer does well and where it could improve. And you should know how you would do it differently if you were the boss.

3. Remove obstacles that keep others from succeeding

Great CEOs serve the people who work in their organizations.

That means that focusing solely on your own needs will hinder your climb. If you want to show your company’s leaders that you have CEO potential, start to think about how you can help others to do their jobs more effectively.

After all, a talented leader will spend time listening to the people who are in charge of getting things done. Through listening, those leaders will find out the unintended obstacles that hinder people.

And they will use their power to clear away those barriers, so that the company is a great place for talented people to come up with new ideas and make them happen.

4. Set ambitious goals

One of the most important things CEOs do is to give people purpose. They do that by thinking of ambitious goals that will inspire the talented people they have hired.

If you are an employee now, ask yourself these questions: What ambitious goals is your organization striving to accomplish? Do those goals excite you? Do you see career opportunity in working to achieve those goals?

If the answer to those questions is yes, then you are fortunate to be working for a CEO who knows how to motivate people effectively. If not, think about how you would set different goals if it were your company.

Winning CEOs have the well-developed habit of setting goals that motivate people.

They can do this because they know their industries better than others, and they come up with compelling visions for how their industry could be better.

You should look at your industry and develop a vision for it. Then, figure out how you would set ambitious goals to motivate others to join you in realizing that vision.

5. Give up control, but hold your team accountable

A CEO must motivate groups of people to work together.

If the CEO has risen from the bottom to the top, she has been in charge of many of those groups earlier in her career.

Yet in order to rise to the top, she must give up what she used to love–being in charge of the people who do the work.

If you want to practice becoming a CEO, learn how to give up control to others. Tell them that your role is to provide direction and theirs is to figure out how to get there.

6. Coach, don’t micromanage

CEOs who insist on managing the tiny details of employees’ work will ultimately turn them off.

After all, if the CEO thinks of an employee as an extra pair of arms and legs, the employee will stop thinking and get demoralized.

If you aspire to become a CEO, you need to coach people to figure out how to achieve the organization’s goals.

Rather than telling them what to do, ask them to propose solutions to problems they identify. Then, push them to think through the pros and cons of those options, pick the best ones, and learn from what works and what doesn’t.

7. If you don’t love what you’re doing, quit

The CEO must be good at different skills as the company grows.

Intellectually, it may be easy to see that an early-stage CEO needs to be good at selling or building a product. But the CEO of a public company must communicate well with many different stakeholders and make sure that it follows regulations and procedures.

The hard part is to see whether you fit with the requirements of that evolving CEO role.

To make sure you are always the right person for the job, ask yourself these questions: Is your work critical to the company’s success? Are you the best person to do that job? Do you enjoy that work?

If the answer to any of those questions is no, find someone else to do the job and get out of the way.

Practice these seven habits, and you will be on your way to the top job.

Source: Inc.

Welcome to Brooks and Gray, Inc

Welcome to Brooks and Gray, Inc.


Brooks and Gray, Inc is a sales firm serving our clients with purposeful market position, high revenue, and superior brand visibility.  Our firm, located in New York, NY was formed based on a high demand from our client.

Brooks and Gray, Inc’s mission is to constantly deliver client excellence. Through professionalism and integrity our client acquisition is constant and relationships are deep-rooted. We secure a target market and successfully achieve high profit for them. Our mastery at public relations is what has allowed us to expand our clients into new markets.

We are a marketing and consulting firm dedicated to help business owners achieve success. We provide a unique methodology that attracts new customers, revamp existing clients and continuously grow for years to come.

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